1. Introduction

Welcome to Lexicon 11+ Vocabulary ("the App"), developed by Litehart Limited ("we," "us," or "our"). Throughout this Privacy Policy, Lexicon 11+ Vocabulary will be referred to as "Lexicon." We respect your privacy and are committed to protecting any personal information you provide. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the App. By using Lexicon, you agree to the terms of this Privacy Policy.

2. Information We Collect

When you use Lexicon, we may collect the following types of information:

• Personal Information: We do not require users to create an account, but we may collect email addresses if the user creates an account. If you contact us for support, we may collect your email address to assist you.

• Non-Personal Information: We may collect non-identifiable information, including device type, operating system, app usage data, and interactions within the App to improve functionality.

• Game Data: We collect data as part of the gameplay to improve user experience and track user progress.

• Third-Party Services: The App may use third-party analytics services (e.g., Google Analytics, Firebase) to collect anonymous usage data for improving the App experience.

3. How We Use Your Information

We use collected information to:

• Improve the performance and functionality of Lexicon.

• Respond to customer support requests.

• Analyse usage patterns to enhance user experience.

• Track user progress within the game.

• Ensure compliance with legal requirements.

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal data. However, we may share non-personal data with trusted third-party services for analytics purposes. Your information may also be disclosed when required by law or to protect our legal rights.

5. Children's Privacy

Lexicon is designed for children aged 9-13. We comply with the Children’s Online Privacy Protection Act (COPPA) and the EU General Data Protection Regulation GDPR. We do not knowingly collect personal data from children under 13. If we become aware that personal data has been collected from a child without parental consent, we will take steps to delete it.

6. Data Security

We implement security measures to protect your data from unauthorised access or misuse. However, no digital system is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

As a user, you have the right to:

• Request access to or deletion of any personal information we may have.

• Disable analytics tracking through your device settings or third-party opt-out options.

• Contact us with any privacy concerns.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be reflected by the "Effective Date" at the top of this document. Continued use of the App after updates constitutes acceptance of the new terms.

9. Contact Us

If you have any questions about this Privacy Policy, you can contact us at:

lexicon-support@litehart.co.uk

By using Lexicon, you agree to this Privacy Policy.