1. Introduction

Welcome to Lexicon Vocabulary ("the App"), developed by Litehart Limited ("we," "us," or "our"). Throughout this Privacy Policy, Lexicon Vocabulary will be referred to as “Lexicon.” We respect your privacy and are committed to protecting any personal information you provide. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the App. By using Lexicon, you agree to the terms of this Privacy Policy.

2. Information We Collect

When you use Lexicon, we may collect the following types of information:

• Personal Information: users are required to create an account and sign in using Email, Google or Apple authentication to access the App. When you log in, we collect your name and email address as provided by the authentication provider. We may collect your email address if you contact us for support.

• Non-Personal Information: We may collect non-identifiable information, including device type, operating system, app usage data, and interactions within the App to improve functionality.

• Game Data: We collect gameplay data to personalise your experience, track your progress, and enhance app features.

• Third-Party Services: The App uses trusted third-party services (e.g., Google Analytics, Firebase) to help us analyse anonymised usage data and improve the App.

3. How We Use Your Information

We use collected information to:

• Create and manage your user profile.

• Improve the performance and functionality of Lexicon.

• Respond to customer support queries.

• Analyse usage patterns to enhance user experience.

• Track user progress and in-app activity.

• Ensure compliance with legal requirements.

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal data. We may share anonymised, non-personal data with third-party analytics providers. Your personal information may also be disclosed if required by law, regulation, legal process, or to protect our rights or the safety of users.

5. Children's Privacy

Lexicon is designed for children aged 9-13. We comply with the Children’s Online Privacy Protection Act (COPPA) and the EU General Data Protection Regulation GDPR. We do not knowingly collect personal data from children under 13. If we become aware that personal data has been collected from a child without parental consent, we will take steps to delete it.

6. Data Security

We implement appropriate security measures to protect your information against unauthorised access, loss, misuse, or alteration.

7. Your Rights and Choices

As a user, you have the right to:

• Request access to or deletion of any personal information we may have.

• Disable analytics tracking through your device settings or third-party opt-out options.

• Contact us with any privacy concerns.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be reflected by the “Effective Date” at the top. Continued use of the App following any changes indicates your acceptance of the updated terms.

9. Contact Us

If you have any questions about this Privacy Policy, you can contact us at:

lexicon-support@litehart.co.uk

By using Lexicon, you agree to this Privacy Policy.